Health & Human Performance

Frisco's Health and Human Performance sector is where execution meets potential. Home to some of the country's best medical centers and wellness facilities, the city we call Sports City USA is a wealth of institutions and brilliant medical minds pioneering comprehensive sports technology and innovative medical solutions that improve every aspect of life.

Industry Insights & Significant Developments

Cultivating a Vital Industry

One of Frisco's rising industries, the Health and Human Performance sector is anchored by top-tier hospitals that include Medical City Frisco and Baylor Scott & White Medical Center. These systems, elevated by specialized facilities like the Sports Academy at The Star, provide a complete range of services for men, women, and youth — from cosmetic and essential surgeries to performance and chiropractic care.  In addition, the sports business significantly contributes to the industry, offering organic synergy that has catapulted the sector into the top five industries in Frisco. 

Pioneering Superior Human Performance

Frisco earned its moniker, Sports City USA, because of its proximity to several professional, collegiate and youth sports teams. But the name also encompasses the city's stellar sports medicine centers that specialize in rehabilitation and recovery, as well as the championship-grade facilities where diagnostics, wearables, and even “embeddables” are utilized to help athletes achieve peak performance. 

Pioneering sports-tech and the integration of technology into health services underscores Frisco's commitment to innovation and excellence in human performance.

Taking Care of Mental, Cyber & Financial Health 

The importance of financial and cybersecurity health are essential to one's overall well-being. In addition to medical services, Frisco's health and wellness facilities incorporate fintech solutions and behavioral therapy focused on achieving stress-free lifestyles in these areas. 

The industry also provides full-circle mental health and addiction management treatment. Specialty pharmacies provide critical services in pain management and specialty medications, helping individuals return to healthy lives. This comprehensive approach to health — which includes physical, mental, digital, and financial well-being — ensures that the residents of Frisco and those who visit for quality health care are not just surviving, but truly thriving.

Fast Fact: About 17% of all NFL athletes come to Frisco for training, recovery, therapy, research, and/or performance.