Media, Gaming & Esports

The Media, Gaming & Esports industry is a rapidly growing, multiplayer arena at the vanguard of digital innovation. With tech-savvy audiences eager for the next dynamic virtual world, infinite potential for audience engagement and business growth is attracting media, marketing, and streaming companies that want in on the action. And Frisco — quickly becoming the gaming capital of the country — is their ultimate portal.

Industry Insights & Significant Developments

The City That Plays

Pixels and passions converge in Frisco like nowhere else. Consistently voted one of the top places in the country for video game enthusiasts (PrivacyJournal, 2023; ESPN, 2018), the city is a mecca of gaming, esports and media, with innovation and invention driving virtual open-world exploration. 

This industry has exploded into a global phenomenon, inspiring some of the biggest names in American sports to dip into their pocketbooks. From Jerry Jones (with Complexity Gaming) to Mark Cuban (with Mavs Gaming), local MVPs of the sports world are investing in the industry and contributing to its growth and popularity. The same is true for the city's startups, accelerators and loyal fan base.

GAMING

Frisco's gaming community benefits not only from the city's culture of innovation and technology, but the supportive network of game developers, publishers and startups located right in their own backyard. As the city continues to attract more and more gaming brands and companies, the ecosystem only gets more collaborative, with the players ultimately reaping the rewards. 

Some of Frisco's premier gaming projects include:

• Hearthstone Pro League Playoffs and Gaming Championship 

• Advanced Video Game Programming Classes (FISD)

• Gearbox Software HQ

• TopGolf Swing Suit

• National Videogame Museum

ESPORTS

Frisco is also a major player in esports. Beyond hosting internationally recognized events, such as the League of Legends World Championship in 2020, the city is home to cutting-edge esports facilities — namely, Complexity Gaming, the esports powerhouse that is revolutionizing esports with therapy and recovery for gamers.

Some of Frisco's premier eSports projects include:

• Frisco ISD Esports Tournament and Symposium

• XP League Frisco 

• Armed Forces Esports Championship

• Complexity's Lenovo Legion Esports Center

• Complexity Gaming HQ

• OpTic Gaming HQ

MEDIA

Where players go, media follow: As Frisco's number of professional, gaming and esports teams increases, so, too, does the media presence. Beyond welcoming prime time networks and ESPN affiliates to cover the city's gaming and sporting events, there are also publishing companies and marketing firms, as well as splashy partnerships, that boost this organically grown industry.  

Some of Frisco's premier media projects include:

• ESPN's First Take Live at The Star (2022)

• Dude Perfect Studio and HQ

• Frisco Style Magazine

• Bython Publishing and Marketing

• Frisco Enterprise Newspaper

Fast Fact: Complexity Gaming has won more than 140 championships in almost 30 games over its history.